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Fitness Industry Innovation Podcast

Jul 9, 2019

Adam Stokar is the Founder and President of Club OS. Growing up, Adam enjoyed video games and sports, and as he got older, he realized that his interests had a common theme — the more practice you put in, the better you got. He pursued software engineering in college, but one day saw a lack in the fitness industry for fitness software and CRM, leading to the creation of Club OS. Since its launch, Adam has expanded his reach, and now serves over 3,000 facilities across North America in areas such as fitness tracking, marketing automation, CRM, and training management to help fitness businesses get time back and make their lives easier.


How can automation and AI help businesses in the fitness industry? Adam shares more about the integration of automation with human interaction to create better customer experiences, and how health clubs and fitness business can better leverage technology. He also dives into some key applications of AI that we can expect to see moving forward, and the impact this will have on the fitness industry at large. Tune in to find out more!

Key Takeaways:

[:52] Kelly introduces her guest for this episode — Adam Stokar.

[1:47] What has Adam's journey in the fitness industry been like?

[5:53] What has been the history of lead management in the fitness industry?

[9:00] How can automation help fitness businesses?

[11:50] What is the importance of human interaction, and how does it integrate with the automation component in a fitness business?

[15:00] What are the elements that are missing from a technology perspective in terms of sales and marketing in the fitness industry?

[19:18] Moving forward, what are some key applications of artificial intelligence to the fitness industry?

[23:34] Kelly and Adam discuss the utility of AI in home fitness.

[25:53] What are some future developments that we can expect to see at Club OS?

[30:57] Connect with Adam via LinkedIn to keep up with his work.


Mentioned in This Episode:

ABC Financial Services

Kelly Card

Adam Stokar on LinkedIn

Email Adam Stokar

Club OS

The Turing Test (Film)