Dec 18, 2019
Josh Unfried, CEO of Windfarm Marketing, joins the podcast and brings relatable, actionable marketing insights from a successful career in consumer engagement both inside and outside the fitness industry. Learn how to market based on the customer’s point of view rather than your own, how and why to segment your approaches, and the one common mistake Josh sees club owners make across the board.
Key
Takeaways:
[:50] Kelly introduces her guest for
this episode - Josh Unfried
[2:40] Josh shares how he got his start in marketing
[3:45] Josh talks about previous marketing industry disruption
[4:40] Josh explains what the brands that are winning are doing
[7:14] Is this new approach a necessity?
[7:46] Consumer driven expectations
[8:50] What is the frictionless buying experience and how does it
give you an advantage? Josh explains
[9:30] Don’t force prospects to talk to a sales person
[10:50] What impact are you seeing with conversion rates by
removing friction?
[14:08] Segment your leads
[16:04] How are clubs adopting segmentation?
[18:03] Achieving a new level of marketing
[19:20] What are you seeing across the board that clubs are getting
wrong? A siloed approach
[20:55] Using an integrated approach
[22:04] What is the first step out of the silo?
[22:22] Kelly closing remarks
[26:35] Get in touch with Josh for more information on how to end
frictionless buying in your gym
Mentioned in this
Episode:
ABC
Financial Services
Kelly Card
Josh Unfried on Linkedin
WindFarm Marketing